The Hope Story
The Hope story is about a personal journey for Nayna that started when her grandparents made the voyage from Jamaica to the UK looking for a better future. Hope and optimism was all they had when they arrived and are sentiments that go to the core of the brands values. This combined with the fact that ‘Hope’ is her Mother’s name were an obvious source of inspiration for a name to give the brand.
And so Hope was born. A collection of wearable and stylish clothes in quality fabrics and fluid designs created for real body shapes and proportions.
“I’ve been taken aback by the psychological impact dressing in Hope can have on a woman. Hope is about making women feel beautifully confident and for some women it’s a long time since they’ve felt that about themselves.”
Hope is a collection of elegant, relaxed pieces that will make all women look and feel beautifully confident. Fashion should be fun and Hope has a contemporary simplicity that allows you to get on with being a busy, sociable woman, while still looking effortlessly stylish.