Hope Code

Introducing: The Hope Code

"Fashion is architecture: it is a matter of proportions."

Coco Chanel

The Hope Collection has been designed building on the first principles of the Divine Proportion. The Divine Proportion is found in nature, science and art and represents the perfect balance of working in thirds.

Hope has taken some of these learnings and applied them to how garments are designed. By dressing to the principle of thirds it can help to elongate the body making the silhouette look taller and slimmer, it’s all about proportion.

All Hope garments are designed on a template of thirds to ensure they all work to the principles of the Divine Proportion. Hope are taking a philosophy that is acknowledged as the basis of all truly beautiful design from long ago to present day and applying it to fashion. This is the Hope Code.